What Good Looks Like: Taos Case Study

What Good Looks Like: Taos Case Study

Taos Ski Valley

Main Challenge

Taos Ski Valley began with DEIB training at its leadership level but wanted to extend the learning to frontline staff and supervisors.

Opportunity Employment Practices

  • Provide all employees with ongoing training to improve understanding of racial, ethnic, and gender equity (i.e. on cultural awareness and competency, sexual harassment, unconscious bias, and gender identity and expression)

Business Case

Frontline employees and supervisors are typically the  most public-facing representatives of a company, interfacing and serving customers and clients daily. However, only 38% of frontline employees believe diversity, equity, inclusion and belonging (DEIB) initiatives are truly focused on creating a better workplace for all, so engaging them in DEIB efforts is critical. As more organizations adopt DEIB strategies, ensuring all staff understand and receive training on these topics is important for business reputation, performance, and employee wellbeing.

About What Good Looks Like

When companies empower their employees, everybody benefits. What Good Looks Like presents case studies of leading companies who have committed to supporting their frontline and entry-level employees. In a changing workforce landscape, it’s not only important but also urgent for employers to respond with innovation. Each edition of What Good Looks Like and each individual case study gives readers a closer look into how companies of diverse geographies and industries have piloted, implemented and scaled equitable talent practices.

We heard a consistent request from our employer partners for detailed examples of how other companies have made their visions of a more equitable, robust talent system a reality. We compiled What Good Looks Like to fill that request and added practical exercises on top of the research to help readers assess their own paths forward.


The research included in this case study was supported by funding from the W.K. Kellogg Foundation.

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